New commerce platform and graphical user interface create holistic solution for companies entering the VR market
COLUMBIA, MD, February 28, 2017 – Sensics, the developers of groundbreaking virtual reality (VR) technologies and co-founder of Open-Source Virtual Reality (OSVR), announced today the launch of the Sensics Home Suite, a new open platform that will make VR simpler and safer for users, more profitable for brands and customizable for companies looking to develop unique VR offerings.
Built on the OSVR framework, the Sensics Home Suite combines a distinct front-end user experience with an open back-end commerce platform. Available at no cost to users with OSVR-supported devices, the front-end Sensics Home Suite experience includes a Home Screen where users can launch and discover content, a Protector layer that helps keep users within the play area, and a notification interface that integrates text messages and other events into the VR experience. These high-end capabilities, previously only accessible through a few select vendors, are now available across dozens and dozens of different OSVR-compatible devices, making VR incredibly accessible for consumers at any price point.
The suite’s first-of-its-kind open back-end commerce platform provides companies with revenue-sharing opportunities through advertising, analytics and store interfaces. The back-end commerce platform will be available in Q2 2017.
The customizable front-end user experience combined with the flexible and lucrative back-end functionality makes the Sensics Home Suite platform the ideal solution for any company looking to create a unique VR offering.
“For VR to go mainstream, the market needs to have more players, at more price points. And for that to happen, companies need to see a clear path to profitability with VR,” said Alexis Macklin, Immersive Entertainment Analyst, Greenlight Insights. “The industry cannot be sustained by hard-core gamers and the wealthiest earlier-adopters. In a recent survey, non-gaming categories such as travel, home design and virtual education, top the list for VR use cases capturing consumer interest. The Sensics Home Suite will allow companies from all industries and more to break into VR with new hardware, software and content that operates seamlessly, is customized to their brand and can be easily monetized.”
The Sensics Home Suite brings new, substantial benefits to multiple participants in the VR ecosystem:
- Consumers now have a convenient, integrated and safe VR experience at their fingertips. The commerce platform also opens the door to ad-supported pricing models that could lower the cost of ownership for consumers.
- Content publishers now have a convenient way to monetize their VR content, with the ability to tap into optimized revenue-sharing with relevant advertisers.
- Advertisers will now have access to new audiences as well as analytics that can serve as a powerful tool to help personalize their message.
- Businesses such as telecom providers or major device manufacturers can now brand, customize and extend their VR user experience to include their unique products.
“The OSVR software platform made it easy to connect devices, peripherals and content and helped to bring VR and AR innovations to the market faster,” said Yuval Boger, CEO of Sensics and co-founder of OSVR. “The Sensics Home Suite takes this one step further, creating the first open software hub for consumers, businesses, and brands. We believe it opens the VR market to companies of all sizes and will drive VR adoption and innovation.”
To find out more, to schedule a demo of the Sensics Home Suite, or to partner with Sensics, visit http://sensics.com/portfolio-posts/home-suite-osvr/.